What is a brokerage required to do about the National Do Not Call List (DNCL) when it makes cold calls?

The correct answer highlights an important compliance requirement for brokerages when engaging in cold calling practices. It is necessary for brokerages to be fully aware of national regulations, including the requirement for operator registration with the National Do Not Call List (DNCL). By ensuring registration, the brokerage is demonstrating its commitment to following the established guidelines and is legally permitted to make calls while respecting consumers’ preferences regarding their privacy.

Regarding the other statements: While it is true that the DNCL applies to cold calls, the implication of faxes is not relevant in this context as the focus is on cold calls. The requirement for brokerages to maintain an internal DNCL does not apply if they are already registered with the national list, as their responsibility is dictated by adherence to the national framework. Lastly, while consumer registration with the DNCL is encouraged, it is not the brokerage's obligation to rely on individual consumers to manage their preferences; the brokerage must take proactive steps to comply with national regulations.