What is mandatory for real estate agents to include in their advertising materials?

In Ontario, real estate advertising for agents must always include the registration number. This requirement is set to ensure transparency and foster trust between agents and clients. Including the registration number helps potential clients verify the agent's legitimacy and professionalism, as it confirms that the agent is licensed and follows regulatory standards.

While other elements like the company logo, listing price, and property address can enhance advertising effectiveness and provide valuable information to potential buyers, the inclusion of the registration number serves a regulatory purpose that is fundamental to maintaining the integrity of the real estate profession. It makes it easier for consumers to identify and authenticate the real estate professional they are dealing with, which is crucial in the sales process.