What might a brokerage need to include when advertising as the top MLS® sales brokerage if the advertisement is based on recent sales data?

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In advertising as the top MLS® sales brokerage based on recent sales data, it is essential for a brokerage to include qualifying information on how that status was achieved. This helps provide transparency and context to potential clients and consumers regarding the claim being made. By including qualifying information, such as the specific time frame of the sales data, the criteria used to determine the top status, or any other relevant details, the brokerage can establish credibility and demonstrate the validity of their claim.

Options A, B, D, and F are not necessarily required when advertising as the top MLS® sales brokerage. Permission from sellers involved in the transactions, verification by an independent third-party auditor, a list of all properties sold, and the tenure of real estate agents within the brokerage are not directly related to providing qualifying information on how the status of being the top MLS® sales brokerage was achieved.

Option E, an unverified claim in the public domain, is incorrect because when making such a significant claim based on recent sales data, it is crucial for the brokerage to provide qualifying information to support and substantiate their assertion rather than simply making an unverified claim.

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